We are awash in data, no matter what business we’re in. TradeshowGuy Tim Patterson talks with Oz du Soleil of ExcelOnFire (YouTube channel) about how to handle all of that data: how to make sure it’s clean, how to analyze it and much more.
ONE GOOD THING: For Oz, it’s cigars. For me, it’s the beginning of football season – college and pro!
For Labor Day, I share a little history of the holiday. And then it’s a quick look at the Best Practices for Tradeshow Marketing.
And today’s One Good Thing? Twitter.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on occasion, we invest in various marketing efforts, including advertising.
As a result, we decided that appearing in the popular Find-It Marketplace on Exhibitor Magazine’s website was worth a try this year. Our listing will appear under Exhibit Producers, a crowded but well-trafficked segment of the online tradeshow resources. As one of the options, we’ve produced a video that articulates our pitch to potential clients:
What do you think? Let us know!
This morning’s podcast and cup of coffee included a fun and exceeding useful interview with productivity expert Ellen Goodwin. We talked about procrastination and accountability and Ellen shared some great tips on productivity.
ONE GOOD THING:
Ellen shared the book “Lamb” by Christopher Moore as her one good thing. And I claimed that having a clean desk this week is one good thing. We’ll see how long that clean desk lasts! Thanks to Ellen for joining me on the vlog/podcast!
…in which I interview Public Relations pro Diane Weiss Jones of DJ Public Relations. We take on public relations, marketing, community relations, social media and more. Is there anything such as bad publicity? And much more. Fun convo:
Reach Diane Weiss Jones here:
ONE GOOD THING: The Pebble Beach concours d’elegance.
Today’s podcast/vlog includes a pleasant conversation with Lynn Maria Thompson, ghost-writer, business advisor, business owner and shall we admit it – a former tradeshow coordinator for a big corporation. Well, she was at least heavily involved in tradeshows, back in the day. Now she is finishing up her new book, The Feline CEO: How Following a Cat’s Lead Can Make You a Better Business Leader. Here’s the recording, in your choice of audio or video:
Show Notes:
Lynn Maria Thompson’s The Feline CEO Facebook page
Check out Lynn’s OldMaidCatLady ecommerce site!
The book Lynn mentioned: How Big is Your But? by Rene Brent
Movie: Atomic Blonde (trailer). 5 stars!
In this week’s TradeshowGuy Monday Morning Coffee, I take a look at the various ways to create flowcharts and mindmaps for pinning down the aspects of a process, whether it’s complicated or not. Also, on this week’s tradeshow tip, the 7 signs you may be ready for tradeshow marketing.
Mentioned in the show:
And here’s a great mind-mapping software, XMind.
And for the ONE GOOD THING – Check out The Last Tycoon on Amazon.
In spite of a few minor technical glitches, Gwen Hill of Exhibit Force and I had a fun conversation that touched on a lot of problems that exhibitors and exhibit managers face: namely, dealing with the heavy-duty record-keeping, communication and collaboration requirements of an exhibit program. It’s a great look at the various ways that Exhibit Force is positioned to help thousands of exhibitors in their management programs.
ONE GOOD THING: Air conditioning! It’s summer. It’s hot.
TradeshowGuy Tim Patterson on his weekly podcast, looks at how to get out of a creative slump, whether it’s writer’s block or some other creative endeavor, using brainstorming and other techniques to come up with new ideas.
Today’s ONE GOOD THING: “So Much Things to Say: The Oral History of Bob Marley” by Roger Steffens.
Oh, I also mentioned that I do a reggae show every week on KMUZ.org. It’s Monday night at 6 pm and yes you can listen live at that link.
On this morning’s TradeshowGuy Monday Morning Coffee, a quick romp through time management and time blocking and how it can help bring a little structure to your day. Also, some of the specifics of tradeshow lead follow up.
And finally, ONE GOOD THING: Silver Falls Park in Oregon.