by Tim Patterson | May 4, 2011 | Social Media, Tradeshow marketing, Twitter
As a tradeshow marketer, you may be wondering how you can use Twitter to your advantage in your marketing scheme. After all, Twitter is the bomb, right? It’s at the top of everybody’s list of cool social media toys, right? According to the latest stats, an...
by Tim Patterson | Apr 27, 2011 | Social Media
Is your LinkedIn Profile a bit, shall we say, spare? Do your Facebook page updates come along every election and New Year’s Day? Is your Twitter account so empty of recent updates that it echoes when you walk in? Is your most recent YouTube video celebrating the...
by Tim Patterson | Apr 25, 2011 | Branding, Social Media
Everything you do online can be measured in some fashion. So start measuring. How many Facebook friends does your company have? How many Twitter followers? How many of your tweets are getting passed around by being re-tweeted? How many views did your recent blog post...
by Tim Patterson | Apr 22, 2011 | Blog, Client Relations, Social Media
Do you have a blog? What is is about? With a nod to Carly Simon’s Number One Hit “You’re So Vain” back in ’72 (aahh..the good ol’ days!), if your blog is about you and your company, you’re missing the boat. By a long shot. At...
by Tim Patterson | Apr 18, 2011 | Social Media, Tradeshow marketing
Some notes from the presentation I’m working on for the Event Marketing Summit. I’m presenting on May 16th in Chicago at the Hyatt Regency. Will you be there? Not sure if any or all of these will make it into the presentation, depending on how the whole...
by Tim Patterson | Apr 14, 2011 | Facebook, Social Media, sustainability
After getting an email from Ewan MacDougall and his link to an interesting infographic on how tradeshows impact the environment, I got to thinking about how social media might help to mitigate some of those impacts. Okay, it sounds like a good idea: using social media...
by Tim Patterson | Apr 11, 2011 | Book Review, Podcast, Social Media
One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company. This podcast features and interview with Erik Deckers, who along with co-author Kyle Lacy, recently released the book “Branding...
by Tim Patterson | Apr 8, 2011 | Blog, Social Media, Tradeshow marketing
What is your Return on Investment in Social Media? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms. When it comes to social media, what is your actual INVESTMENT in making...
by Tim Patterson | Apr 6, 2011 | Social Media
You’re tweeting, posting to Facebook, keep the blog up-to-date…but you have that nagging feeling that something’s missing. Perhaps you should have done a couple of extra blog posts before the last tradeshow. Could be your social media icons and...
by Tim Patterson | Apr 3, 2011 | Event Marketing, Free e-book, Social Media, Tradeshow marketing
After the #socialmedia #tradeshow #marketing #checklist went over so well last week, I put together another (hopefully) helpful marketing guide. This one is all about making your QR Code marketing come alive. It’s a freebie download, so grab it now. Either link...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.