by Tim Patterson | Mar 30, 2011 | Social Media, Tradeshow marketing
In my communications with companies that spend a good amount of time ‘doing’ social media, it’s easy to see that most of the engagement is random, catch-as-catch-can; sporadic. There’s no rhyme or reason to it. And I’m not entirely sure...
by Tim Patterson | Mar 28, 2011 | Social Media, Tradeshow marketing
The more I write about using social media to promote tradeshow appearances and events, the more it became obvious (hand to forehead – ba-bing!) that there should be some sort of checklist out there. Oh, sure there are tons of checklists for using social media...
by Tim Patterson | Mar 25, 2011 | Uncategorized
Guest post by Abishag Wilson When you are considering your new exhibition stand design team, be aware of the space that your stand will be used in and the space that is available for the rest of your product demonstration, and yourself. Most importantly, you need to...
by Tim Patterson | Mar 23, 2011 | Blog, Event Marketing, Marketing, Social Media, Tradeshow visitors, Twitter
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is effective at communicating with your community, using social media is often not...
by Tim Patterson | Mar 16, 2011 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
At the Natural Products Expo West show earlier this month in Anaheim, I had the opportunity to scan several QR Codes that were displayed in booths, posters and banners. Some were prominently displayed in large form – maybe a foot square – and others as...
by Tim Patterson | Mar 14, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter
No matter what your goals are at a tradeshow, whether you’re walking the floor or exhibiting, you probably won’t get far unless you have a plan (obviously that’s a given) – and are flexible enough to let the plan adapt and evolve as necessary....
by Tim Patterson | Mar 10, 2011 | Mobile Marketing, Social Media
Last summer just a few weeks after I got iPhone I was on a road trip with a buddy. Every time we ate at a restaurant or teed up a golf ball at a golf club I’d whip out the iPhone and check in via Foursquare. “What are you doing that?” he’d ask....
by Tim Patterson | Mar 7, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
What is SCVNGR? How does it compare to Foursquare, or does it compare? After a blog post on how SCVNGR was used at a recent event, the name has popped up more and more. We hooked up with John Valentine, the conferences and team lead of SCVNGR to find out...
by Tim Patterson | Mar 4, 2011 | Event Marketing, Social Media, Tradeshow marketing
If you’re attending the Natural Products Expo West 2011 at the Anaheim Convention Center March 10 – 13, try and catch up with me! I’ll be roaming the aisles, meeting exhibitors, looking for Tweetups and monitoring my Twitter feed, Facebook and blog...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.