by Tim Patterson | Aug 2, 2009 | Tradeshow visitors
One thing I paid a lot of attention to while walking the floor at the Outdoor Retailer Summer Market Show in Salt Lake City in July was how booth staff interacted with attendees. It’s the single most important action item that determines the success or failure...
by Tim Patterson | Jul 27, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
I was in Salt Lake City last Monday the 20th through Friday the 24th attending the Outdoor Retailer Summer Market 2009 show, thanks to Dean and the great guys at Lifelines. Now if I can only convince the powers that be that I need to be there in January to review the...
by Tim Patterson | Jul 22, 2009 | Uncategorized
Tradeshows are dressed up in flashy graphics, entertaining interactivity and endless hype. But the real reason you’re there is to SELL. So how are your tradeshow sales skills? Are you asking the right questions? Are you qualifying and disqualifying visitors with ease?...
by Tim Patterson | Jul 20, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Podcast
Nimlok Design Director Dave Fugiel discusses the evolution of custom tradeshow booth design. Our conversation covers the latest building materials, printing technology and more.
by Tim Patterson | Jul 15, 2009 | Tradeshow marketing, Tradeshow staff training
Trade shows are a great place to stay in touch. Let’s say you sell a product that has a long sales cycle of several years. How do you keep on those company’s radar screens so that when they are ready to buy, they think of you? Trade shows happen to be an excellent and...
by Tim Patterson | Jul 13, 2009 | Tradeshow presenting
A tradeshow is a unique selling environment. One where you can talk with literally hundreds of prospects over a few days – all one-to-one. So what does it take to get the most out your personal interaction with booth visitors? Keep these few tips in mind: The visitor...
by Tim Patterson | Jul 10, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Guest article by Mel White of Classic Exhibits Perhaps no term is more hyped and less understood in the exhibit industry than “Hybrid.” System manufacturers and custom builders are describing their latest and greatest designs as portable hybrids, modular, hybrids,...
by Tim Patterson | Jul 7, 2009 | Tradeshow marketing
Yup, I love marketing. And tradeshows. And loud rock ‘n’ roll. And I take inspiration from rock ‘n’ roll (and all sorts of other music – reggae, new age, grunge, punk, thrash, jazz, folk, etc…) so I thought it about high time to post a list of tradeshow marketing...
by Tim Patterson | Jul 6, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Uncategorized
You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a recommendation. But when you arrive you find that the staff greets you with indifference. Or worse, you...
by Tim Patterson | Jun 30, 2009 | Tradeshow marketing, Uncategorized
Have you ever been walking through a tradeshow only to be diverted by the onslaught of a loud steady hip-hop beat from a booth three rows away? It’s happened to me a few times. Typically, if music at a booth is too loud, neighbors will complain and it won’t take long...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.