Podcast: Kenji Haroutunian Interview
Kenji Haroutunian, the Show Director of the Outdoor Retailer Shows (Summer and Winter Market) discusses how the recent show went, the state of the show, the upcoming year, and…
Drawing a Crowd? Or Whispering ‘Please Don’t Stop at my Booth’?
One thing I paid a lot of attention to while walking the floor at the Outdoor Retailer Summer Market Show in Salt Lake City in July was how booth staff interacted with attendees….
Outdoor Retail Summer Market 2009 – Thoughts from a 1st-time visitor
I was in Salt Lake City last Monday the 20th through Friday the 24th attending the Outdoor Retailer Summer Market 2009 show, thanks to Dean and the great guys at Lifelines. Now…
You’re There to SELL!
Tradeshows are dressed up in flashy graphics, entertaining interactivity and endless hype. But the real reason you’re there is to SELL. So how are your tradeshow sales skills?…
Podcast: Dave Fugiel Interview
Nimlok Design Director Dave Fugiel discusses the evolution of custom tradeshow booth design. Our conversation covers the latest building materials, printing technology and more.
Staying in Your Prospect’s RADAR
Trade shows are a great place to stay in touch. Let’s say you sell a product that has a long sales cycle of several years. How do you keep on those company’s radar screens so…
One-to-One Marketing
A tradeshow is a unique selling environment. One where you can talk with literally hundreds of prospects over a few days – all one-to-one. So what does it take to get the most…
Give me an “H”. Give me a “Y” . . . . What’s That Spell?
Guest article by Mel White of Classic Exhibits Perhaps no term is more hyped and less understood in the exhibit industry than “Hybrid.” System manufacturers and custom builders…
Top 10 Lessons on Tradeshow Marketing I Learned from Loud Rock ‘n’ Roll
Yup, I love marketing. And tradeshows. And loud rock ‘n’ roll. And I take inspiration from rock ‘n’ roll (and all sorts of other music – reggae, new age, grunge, punk, thrash,…
How Important is Booth Staff Training?
You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.