10 Skills Every Trade Show Event Staffer Should Have
The following is a guest article by Margaret Colebeck of Vantage Advertising LLC. When it comes to preparing for an upcoming trade show, first impressions are everything. From…
What’s in Your Exhibiting Toolkit?
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about…
Tricks of the Tradeshow: Get the Conversation Started
This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your…
What’s In It For Me?
Tradeshow visitors ask themselves some version of this question: What’s in it for me? They’re asking it when they see your pre-show marketing inviting you to their booth. They…
Magnet Productions Demo Reel
Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something…
Tradeshow Success is All About Attracting a Crowd, Then Knowing What to do with it
You may have a spectacular booth, a cool product and a well-trained staff. You may have a great spot on the floor near the main entrance. You may even have a special guest star…
How to Issue an RFP for a Custom Tradeshow Exhibit
When it comes to sourcing a tradeshow exhibit builder for a new custom booth, you can do a number of things, such as ask colleagues who they have used, ask exhibitors at shows…
Using Technology to Optimize Your Exhibit (Infographic)
Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text. Like this one. I heard from a…
I had a chance to catch up with Lew Hoff, President of Bartizan Connects recently. We spoke a few years ago when the iLeads tradeshow lead tracking tool was fairly new. Its had a…
7 Ways to Make Sure Your Tradeshow Exhibit Experience Sucks
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.