by Tim Patterson | Jan 21, 2015 | Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
The following is a guest article by Margaret Colebeck of Vantage Advertising LLC. When it comes to preparing for an upcoming trade show, first impressions are everything. From trade show displays and signage to product demonstrations and presentations, the first...
by Tim Patterson | Jan 15, 2015 | Branding, Client Relations, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more...
by Tim Patterson | Jan 7, 2015 | Guest Post, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your first show, coming up with a compelling way to get people to stop and see what you have...
by Tim Patterson | Dec 18, 2014 | Tradeshow marketing, Tradeshow visitors
Tradeshow visitors ask themselves some version of this question: What’s in it for me? They’re asking it when they see your pre-show marketing inviting you to their booth. They ask it when they see your booth from a distance. They ask themselves the question when they...
by Tim Patterson | Dec 8, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors, Video
Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something that you should see. As Andy Saks of Spark Presentations said in his Facebook post...
by Tim Patterson | Dec 2, 2014 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
You may have a spectacular booth, a cool product and a well-trained staff. You may have a great spot on the floor near the main entrance. You may even have a special guest star in the booth for a few hours. But all of that can go for naught if you can’t draw a mob on...
by Tim Patterson | Nov 21, 2014 | Booth Design, Tradeshow marketing, Tradeshow Photos
When it comes to sourcing a tradeshow exhibit builder for a new custom booth, you can do a number of things, such as ask colleagues who they have used, ask exhibitors at shows who built that booth, search online or perhaps pull out your tarot cards. No doubt there are...
by Tim Patterson | Nov 12, 2014 | Infographic, Social Media
Infographics do a great job on illustrating a concept or breaking down a complicated concept to an easily understandable set of images and text. Like this one. I heard from a fellow tradeshow exhibit from the UK who offered to share this particular infographic. By...
by Tim Patterson | Nov 3, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.