by Tim Patterson | Mar 21, 2018 | Booth Design, Branding, Custom tradeshow booth, Tradeshow Exhibit
It used to be that the tradeshow exhibit classic was the curved pop-up back wall. It was quick and easy to setup, looked good and did what you wanted it to: gave you a respectable presence at a tradeshow booth in a 10×10 space. That’s old. Now the new tradeshow...
by Tim Patterson | Mar 16, 2018 | Event Marketing, Tradeshow staff training, Tradeshow visitors
I spent a lot of time as a youth on the baseball diamond and the basketball court. One coach always stressed the importance of GAME DAY. Put on your game face! Be ready for the big game! In other words, bring even more focus and attitude to the game. When you are done...
by Tim Patterson | Mar 15, 2018 | Booth Design, Case Study, Custom exhibit, Custom tradeshow booth
Fifteen years ago, my very first client, Kettle Foods, made an appearance at Natural Products Expo West with a custom 20×20 exhibit. Since then, I’ve been back every year, many times with new clients, and updated exhibits with current clients. Kettle Foods,...
by Tim Patterson | Mar 11, 2018 | Booth Design, Custom exhibit, Event Marketing, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Babies – lots of babies – along with young kids, the occasional dog, lots of mascots/costumes, and a few weirdly dressed people. Typical Expo West! Saturday night – Day Three of Expo West – was spent hanging out with Oregon Business folks at their annual soiree at...
by Tim Patterson | Mar 9, 2018 | Event Marketing, Tradeshow Exhibit, Tradeshow marketing
More or less a quick diary of Natural Products Expo West 2018 Day One: After some twists and turns, we finished setting up the final client booth – Dave’s Killer Bread/Alpine Valley Bread – late morning. Thanks to Stacy and her crew at Eagle...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.