by Tim Patterson | Nov 15, 2017 | Tradeshow visitors
As a confirmed people-watcher, I’m always curious about tradeshow visitors. Who are they? What are they doing there? What are their goals? What’s on their agenda? Where are they from? What’s their life story? What do they do after the show? Given the wide variety of...
by Tim Patterson | Nov 10, 2017 | Custom tradeshow booth, Event Marketing, Tradeshow marketing
Yes, it can be said without fear of being wrong that you will find useful tradeshow marketing articles in Exhibitor. That’s their thing. But in browsing their site this week, I found three which I believe go a little above and beyond because of what you can DO...
by Tim Patterson | Nov 8, 2017 | Booth Design, Branding, Tradeshow Exhibit
Recently I was speaking with tradeshow expert Marlys Arnold of Image Specialist, and she made a comment that struck me: Are you stuck in a checklist? 3D exhibit design is part art, part craft, and part skill. I don’t claim to be a design expert, but I’ve seen...
by Tim Patterson | Nov 3, 2017 | lead generation
Face it: you and your competitors are going head-to-head in tradeshow lead generation. But are you really getting the best results you can possibly get? If your main goal for going to a tradeshow is to generate leads for future sales, you’ll need to focus on that...
by Tim Patterson | Oct 27, 2017 | Custom exhibit, Custom tradeshow booth, Logistics
Do you fret and worry about tradeshow logistics to the point of even wondering what they are and what you might be missing? Let’s go over some basics, as much to refresh my memory as yours. Tradeshow logistics generally refers to the actions it takes to get things and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.