by Tim Patterson | Oct 25, 2017 | Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
It’s a common question: should you stay with your current exhibit house or move on to a new one? Naturally, there’s no one-size-fits-all answer. So, let’s go over some of the situations where the question might arise. How long have you been with your exhibit house?...
by Tim Patterson | Oct 18, 2017 | Tradeshow Photos
It’s not hard to take great tradeshow photos with a smartphone. But it’s also really easy to take some pretty bad and frankly usely photos with your smartphone. I know – I’ve taken many! So how do you take good photos at a tradeshow? Let’s go over a few tips: Hold...
by Tim Patterson | Oct 12, 2017 | Event Marketing, Post-Show Follow Up, Tradeshow Exhibit, Tradeshow marketing
Maybe these should be not-so-frequently-asked tradeshow questions. Or as we like to call them: NSFAQs. Because I don’t know if these questions ever get asked. But maybe they should. What do I do when the exhibit doesn’t show up? Hmm. It comes down to having a plan B....
by Tim Patterson | Oct 11, 2017 | Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Well, first off, if it was my mom, I probably wouldn’t use the word ‘damn,’ but hey – there you are. My mom turns 90 (!) next June, has no interest in tradeshow marketing or tradeshow exhibits, but she has read and enjoyed my book Tradeshow Success. So maybe there’s a...
by Tim Patterson | Oct 4, 2017 | Branding, lead generation, Marketing
Another list! Would any of these interactive things help to draw a crowd to your tradeshow booth? Create a small box with a lock. Have a bin full of keys – only one of the keys opens the box. Each person that comes by your booth can try a key or two. Once the key has...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.