by Tim Patterson | Mar 25, 2015 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them...
by Tim Patterson | Feb 3, 2015 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
It’s not the first time I’ve heard the comment, whether directly or implied. “Why do exhibits cost so much?” That question comes up with potential new clients who are in a growing company and want to make a big splash at their next show, so they’re looking at getting...
by Tim Patterson | Jan 21, 2015 | Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
The following is a guest article by Margaret Colebeck of Vantage Advertising LLC. When it comes to preparing for an upcoming trade show, first impressions are everything. From trade show displays and signage to product demonstrations and presentations, the first...
by Tim Patterson | Dec 2, 2014 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
You may have a spectacular booth, a cool product and a well-trained staff. You may have a great spot on the floor near the main entrance. You may even have a special guest star in the booth for a few hours. But all of that can go for naught if you can’t draw a mob on...
by Tim Patterson | Oct 13, 2014 | lead generation, Post-Show Follow Up, Tradeshow visitors
This is number 8 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Now you’re back at the office. The booth has been buttoned up and shipped, the staff are back at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.