by Tim Patterson | Sep 17, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
A couple of weeks ago I posted a one-question survey which asked tradeshow marketers to identify their BIGGEST challenge when it came to creating a successful experience. To me, success means coming away form the show with more leads than last time, having a booth...
by Tim Patterson | Jul 3, 2014 | Mobile Marketing, Tradeshow marketing, Tradeshow staff training
The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get...
by Tim Patterson | Dec 23, 2013 | Marketing, Tradeshow marketing
Where to start with your tradeshow marketing analysis? Let’s try at the beginning! Okay, dumb answer to obvious question. Or….perhaps not. The beginning can be a moving target. As a young writer I never knew where to start a piece of fiction or article or project....
by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
by Tim Patterson | Dec 2, 2013 | Event Marketing, Networking, Public Relations, Tradeshow marketing
The following guest article was written by Chris Newkirk: Tradeshows can be a huge expense for small business owners and although statistics show businesses can increase revenues and grow their customer base from events like these, many companies still struggle to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.