by Tim Patterson | Aug 19, 2015 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
How do you know when it’s time for your company to invest in a new exhibit? While the answer will vary from company to company, there are a number of common factors that can help answer that question. Is your current exhibit old? In the exhibit world, a tradeshow...
by Tim Patterson | Aug 10, 2015 | Tradeshow marketing
This is a guest article by Todd Millet, known as Tradeshow Joe. When was the last time you were managing a trade show booth with way more visitors than it would ever be possible to talk to at once? You probably already know how frustrating it can get. Even so, this is...
by Tim Patterson | Aug 5, 2015 | Event Marketing, Tradeshow marketing
Put the pedal to the metal! Time to gear up for fall! Summer is winding down and we get to return to normal soon! Whatever normal is. And whatever it is, the chaos, hustle and bustle of a big tradeshow isn’t anything near normal for most of us. Depending on the show,...
by Tim Patterson | May 6, 2015 | Booth Design, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics, Marketing
Where are you in the life cycle of your tradeshow booth? What impact would it be to your company to upgrade at this point vs. waiting another year or two? The life of a tradeshow booth generally goes something like this: Realizing your company has outgrown the old...
by Tim Patterson | Apr 13, 2015 | lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.