You’ve seen them for decades. Probably set them up at tradeshows. Maybe loved them, or cursed them.
It’s…The Curved Back Wall Pop-up Display!
They’ve been around so long it’s hard to pinpoint exactly where and when they started. I’ve tried to no avail. I’m sure some archaeologist will someday find the first curved back wall display with a caveman skeleton embedded in the rock next to it. Maybe the display will be advertising Saber-toothed tiger hunting tools, mmm?
Let’s face it – this display is an easy solution to the challenge of creating a low-budget, easily-transportable and easily set-up tradeshow booth.
Some view it as a cheap alternative to a more custom look. And it’s true, a custom booth often stands out more than the curved back wall pop-up display.
But in a sense the curved back wall pop-up display is an elegant solution with quite a bit of flexibility.
First, of course, is that you have the choice of using either fabric panels or graphic panels.
Fabric panels in a multitude of color options give you the ability to attach any graphics or photos or messaging you want with Velcro.
Graphic panels that go from floor to the top of the exhibit can create a stunning look. I’ve seen some curved back wall pop-up displays adorned with such powerful photographs that I’ve stopped in my tracks.
Many of the newer curved back wall pop-ups have the ability to install shelves for monitors or to display other items. When a visitor sees a shelf it’s a little unusual so that can also be a good attractor.
And with the curved back wall you have the ability to shift the display around a bit for greater effect. Let’s say your booth is open on two sides. By shifting the booth a couple of feet in a semi-circle towards your neighboring booth (without going so far as to violate height restrictions), you open up both open sides of your booth to visitors, which makes your entire 100 square foot space more inviting and accessible.
With the evolving fabrication techniques, a curved back wall pop-up should last a damn long time, too. A reputable manufacturer offers a lifetime warranty on parts and labor, so your investment is minimal – and a good one.
Finally, the ability to set up the booth in short order – even by someone who’s never done it before but can read and follow directions – makes a pop-up the Swiss Army knife of exhibiting. Add in the ability to convert your carrying case to a counter-slash-storage unit gives you even more bang for your buck.
So that’s the Curved Back Wall Pop-up Display. Pricing ranges from about $1,000 up to $3,000 or so depending on size, style and manufacturer. If you price-shop online to get the lowest price possible you can probably beat that.
But if all you’re looking for is the lowest price, a word of advice: yes, you may get the lowest price – but are you getting a product that will still be giving you service in ten years? Sometimes investing a little more time in checking out the actual product (how it’s made, what the warranty is, who is making it, etc.), and investing a bit more $$ means you won’t be kicking yourself in a couple of years because the cheap version broke after being set up just a few times.
I’m just sayin’…