by Tim Patterson | Oct 26, 2015 | Client Relations, lead generation, Networking, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
Questions are powerful. Asking the right questions in the right situation can open doors to more business, to gathering critical information and to getting someone interested in your product or service. At a tradeshow, questions are your superpower. It’s a busy,...
by Tim Patterson | Oct 12, 2015 | Logistics
This is a guest post by Valerie McSween. Your company has invested substantial capital to purchase an exhibit, you’ve spent thousands of dollars to secure floor space at an upcoming tradeshow and your marketing team developed a thorough marketing campaign to make the...
by Tim Patterson | Oct 5, 2015 | Event Marketing, Marketing
By definition, a marketing plan details your current approach to spreading the word to the marketplace about your products or services. A tradeshow marketing plan is designed to coordinate your overall marketing plan with the various tradeshow appearances you have...
by Tim Patterson | Oct 1, 2015 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are a hundred reasons to exhibit at a tradeshow, and one of the best is to see what your competitors are doing. Everything they have for public consumption is on display and it’s a great thing! Play spy and learn what you can from their appearance. Not only are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.