by Tim Patterson | Jun 21, 2011 | Blog, Client Relations, Social Media
So you hear that blogging is a good idea, but you’re stuck on how to start the whole process. After all, there are a lot of questions you have around blogging. F’rinstance: It’s time-consuming, so how do you justify the extra time to make it happen? If you’re...
by Tim Patterson | Apr 22, 2011 | Blog, Client Relations, Social Media
Do you have a blog? What is is about? With a nod to Carly Simon’s Number One Hit “You’re So Vain” back in ’72 (aahh..the good ol’ days!), if your blog is about you and your company, you’re missing the boat. By a long shot. At...
by Tim Patterson | Apr 8, 2011 | Blog, Social Media, Tradeshow marketing
What is your Return on Investment in Social Media? Seems to be a logical and oft-repeated question these days in the marketing world. But to answer that you have to define both of those terms. When it comes to social media, what is your actual INVESTMENT in making...
by Tim Patterson | Mar 23, 2011 | Blog, Event Marketing, Marketing, Social Media, Tradeshow visitors, Twitter
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is effective at communicating with your community, using social media is often not...
by Tim Patterson | Jan 1, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing
Depending on what your company’s involvement is in social media, there are a number of approaches you can take to moving forward during the first quarter of 2011. And that’s the KEY: MOVING FORWARD from wherever you are at this moment. With the forward...
by Tim Patterson | Dec 21, 2010 | Blog, Event Marketing, Social Media, Tradeshow marketing
When speaking in Jacksonville at the EDPA’s annual conference earlier this month, I asked for a show of hands to see how many bloggers were in the audience. A few hands went up. I expected more. Many more. Not sure why…maybe my expectations are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.