by Tim Patterson | Feb 20, 2012 | Blog, Social Media
So you’re the company blogger, tweeter, Facebook poster and all-around social media go-to person. How do you make your posts readable, sharable, entertaining or informative? Here’s a quick list. Shorter is better. There are no cut-and-dried rules, but whenever I feel...
by Tim Patterson | Dec 30, 2011 | Blog, Lists, Social Media
To limit this year-end list to just five biz bloggers doesn’t do justice to the dozens – hundreds, really – of other business bloggers. But these five have always enlightened me, entertained me and yes, informed me with cutting edge material. Good stuff. Seth Godin –...
by Tim Patterson | Dec 29, 2011 | Blog, Social Media, Tradeshow marketing
Here we are getting down to the ‘smaller’ blogs. Yet they pack a punch. I like the blogs operated by a single person or a small company with information and posts from dedicated bloggers. It’s refreshing and illuminating to see what types of posts come out of the...
by Tim Patterson | Dec 28, 2011 | Blog, Social Media
Where does all of the good stuff come when you’re trying to learn about social media and what to do with it? Blogs. And there are a bunch of them. Here are my picks for the best five social media blogs of the year. Mashable Endless news, ideas, updates, breaking...
by Tim Patterson | Dec 5, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing, Virtual Tradeshow
Setting up a virtual tradeshow website for your tradeshow appearance is as easy as setting up a new website. Mainly because that’s exactly what it is. While I’ve seen a number of ways to do it, having a blog platform for your virtual tradeshow gives you the most...
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.