by Tim Patterson | Apr 11, 2011 | Book Review, Podcast, Social Media
One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company. This podcast features and interview with Erik Deckers, who along with co-author Kyle Lacy, recently released the book “Branding...
by Tim Patterson | Nov 19, 2010 | Book Review, Branding, Tradeshow marketing, Tradeshow staff training
I’m halfway through a little book called ‘Branding Basics for Small Businesses’ by Maria Ross, which is full of helpful information, and while reading the book, it occurred to me that there is no better place to showcase your brand than at a...
by Tim Patterson | Nov 15, 2010 | Book Review, Presentation
In my preparation for speaking at the Exhibit Designers and Producers Association annual conference in Jacksonville, Florida in a few weeks, I’ve been digging deeper and deeper into social media and how it can be used in coordination with event marketing. First...
by Tim Patterson | Nov 17, 2009 | Book Review, Public Relations
Now that I’m 95% finished with Peter Shankman’s “Can We Do That!?” I can safely tell you it’s one of the most inspirational business-promotion books I’ve ever found. Peter, if you’re not familiar with him, is the founder of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.