by Tim Patterson | Dec 14, 2018 | Fun, Guest Post, Lists, Marketing, Tradeshow marketing
When I started looking through the analytics to determine the top ten 2018 TradeshowGuy blog posts, I faced somewhat of a dilemma. Many of the “most-viewed” posts of the year are not from 2018. Do I include those or not? Perhaps the best approach is to create two...
by Tim Patterson | Nov 1, 2018 | Guest Post, Tradeshow marketing, Tradeshow visitors
This is a guest post by Lee Becknell. While the reasons for attending a tradeshow are different from company to company, everyone has essentially the same tradeshow goals – we all want to spread awareness about our brand, make sales, and forge connections with new...
by Tim Patterson | Oct 17, 2018 | Guest Post, Tradeshow visitors
This is a guest post by Samuel J. Smith Many exhibitors crave ideas on how to attract more visitors to their tradeshow booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle. Do you want to drive booth traffic, too?...
by Tim Patterson | Jul 31, 2018 | Guest Post, Tradeshow marketing
This guest article on tradeshow marketing trends is courtesy of Sam Holzman of ZoomInfo. Despite our increasingly digital world, in-person events such as tradeshows and professional events continue to rise in popularity. And, for good reason: 31% of marketers believe...
by Tim Patterson | Jan 5, 2018 | Guest Post, Tradeshow marketing
This is a guest post by Patrick Foster, ecommerce entrepreneur & coach: “tradeshow essentials for luxury ecommerce brands.” Get ready to impress — it’s time to meet your discerning customer face-to-face. For a luxury ecommerce brand, attending a...
by Tim Patterson | Dec 14, 2016 | Graphics, Guest Post, Marketing, Tradeshow marketing, Video, YouTube
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials, print capabilities and color. We went over advancements in UV printing,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.