by Tim Patterson | May 11, 2016 | Guest Post, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest article by Blair Pettrey of MeetingPlay. 1.) Do One Task at a Time! You have heard of multitasking, but have you heard of solo-tasking? Instead of trying to accomplish multiple items at once, put your full focus and attention into accomplishing one...
by Tim Patterson | May 4, 2016 | Event Marketing, Guest Post, Marketing, Mobile Marketing, Tradeshow marketing
This is a guest post by Miriam Couturie Event planning is no easy task, but it’s a vital part of marketers’ jobs. Companies spend about 20 percent of their budgets on marketing for events. Plus, 67 percent of business-to-business marketers find marketing...
by Tim Patterson | Mar 30, 2016 | Guest Post, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
The following is a guest post by Tifany Scifo of Reveal Marketing Group. Trade shows provide the perfect forum to expand your business – whether you run a multi-million dollar enterprise or a humble family business, a successful trade show can be a veritable boon to...
by Tim Patterson | Jan 7, 2015 | Guest Post, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your first show, coming up with a compelling way to get people to stop and see what you have...
by Tim Patterson | Oct 17, 2014 | Guest Post, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
The following is a guest post by Reno Macri. A custom modular exhibition stand is an option to make the most of your investment, providing the chance to not only adapt and modify your stand for a program of shows, but also to re-use components from your stand in other...
by Tim Patterson | Sep 18, 2013 | Event Marketing, Guest Post, Social Media, Tradeshow marketing
This is a guest post by Matthew Brennan. Tradeshows can wield a terrific impact for businesses. The effect of waves of people coming to your tradeshow booth to find out more about what you do – and buying from you – can be great for the bottom line. The thing is that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.