by Tim Patterson | Feb 4, 2020 | Branding, Guest Post, Marketing, Promotional Products
This is a guest post by Rodney Laws, Editor at Ecommerce Platforms. We’re all familiar with tradeshow swag. If you’ve been through a hectic stretch of tradeshow attendance, you’ve surely lurched back to your vehicle of choice with a heavy bag of assorted items — and...
by Tim Patterson | Nov 14, 2019 | Event Marketing, Guest Post, Marketing, Promotional Products
This is a guest post by Ben Llewellyn of Ultimate Banners. There’s no shortage of benefits that come with attending an exhibition, which is why it is something that a lot of event promoters and businesses do. However, that’s not to say that a successful exhibition is...
by Tim Patterson | Sep 10, 2019 | Guest Post, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows provide companies and marketing professionals with excellent opportunities to grow their brand awareness and generate valuable leads, but there’s a lot of preparation that goes into...
by Tim Patterson | May 28, 2019 | Guest Post, Marketing, Mobile Marketing
This is a guest post by Vaibhab Kakkar of Digital Web Solutions. Getting to rub shoulders with the leaders in digital marketing. Hearing their experiences and learning from them. Building useful contacts and partnership opportunities like never before. Digital...
by Tim Patterson | Mar 15, 2019 | Booth Design, Guest Post, Marketing, Tradeshow Exhibit
This is a guest post by Tania Longeau of InkJet Superstores. Setting up a booth at a trade show is a great way to build awareness of your brand and gain new leads. On the busy floor of a trade show, however, you only have 6 to 10 seconds to catch the attention of a...
by Tim Patterson | Jan 16, 2019 | Guest Post, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow staff training
This is a guest post by Stacy Gavin. From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about experiencing. And that’s by design, as trade show trends shift with culture at large. Today, there are...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.