Michael McCamish, the Manager of e-Commerce Marketing for Gaylord Hotels, discusses his experiences following various sessions at tradeshows by ‘tweeting’ and following other Twitter users. He tells me that he finds Twitter extremely useful in tracking events.
What does it take to choose a professional tradeshow presenter?
We talked with just such a person in Emilie Barta, a New York-based independent tradeshow presenter. Some of the topics we covered included: how can you find a good presenter? What kinds of questions should you ask? What results should you expect?
And from the exhibitor’s perspective, why should you even consider bringing in a ‘hired gun’ to demo your products or services?
It all made for a lively and informative interview for our latest installment of the Tradeshow Marketing Podcast from Interpretive Exhibits in Salem.
You can find Emilie Barta online here.
As an exhibitor, how can you get the attention of the media at a tradeshow? After all, media coverage is free and has a lot more credibility than a purchased ad. So it makes sense to have a strategy in place to court the media’s interest and – hopefully – good coverage.
What gets the media’s attention? How do you approach the media? What kinds of things do you need in place on your website that will help the media see you in a media-savvy light so they’re more inclined to cover you?
We put those questions to Public Relations Director Amber Lindsey with Koopman Ostbo, Inc. in Portland. KO is a Marketing Communications company, focusing on brand development, packaging, public relations, consumer testing and yes, media relations.
It turned out to be nothing short of a ‘tradeshow media relations’ primer! Listen here:
As an exhibitor, no doubt the question of ‘greening’ your exhibit has come up. What’s the carbon footprint of shipping? What kind of materials can you use that are sustainable and recyclable? Are there ways to cut down the impact on the environment as you create, design and fabricate a new exhibit?
Great questions – and you should ask them of your next exhibit builder, whoever it is.
As those questions roll around, I got an email today from Tom Bowman of the Bowman Design Group. He had forwarded a story about the conversation in climate change and how many scientists are not talking the same language so how can the average Joe or Jane expect to follow it?
As I was browsing the website of Tom’s new venture Bowman Global Change, I was impressed by a couple of things. First, that Tom is getting into some very high-level and interesting stuff. Second, he had a link to a podcast that I did with him just over a year ago.
I listened to the interview, and think it’s even more pertinent today than when we recorded it. So I’m reposting it on our blog. Give a listen and learn how you – as someone involved in tradeshow marketing – can be mindful of your impact on our earth.
Climate Wire is the link for the news story that Tom sent on the challenges scientists face in communicating the issues to each other and to the layman. While you’ll need at subscription or at least a 30-day trial to access the actual story, it is a good source to review for news on climate change.
Warwick Merry joins us from Melbourne, Australia – land of Down Under. Warwick has done his fair share of great marketing and shares ideas and tips on how to improve the ROI at your next tradeshow.
Podcast Interview with Ken Newman, Magnet Productions in San Francisco. Ken has been doing tradeshow presentations for 25 years, and just recently returned from a big show where, lo and behold, traffic was great and his client brought home more leads from last year. Ken’s a terrific, talkative guy and discusses what it takes to put on an effective tradeshow presentaiton. And to think we met on Twitter: Ken Newman on Twitter and IE’s TradeshowGuy on Twitter.
Magic Seth, Technological Magician. Magic Seth does magic in an unusual way, using today’s technology – cell phones and computers – to help draw people into a tradeshow booth. He also works with companies to help them create new ways to view product creation and marketing. Check out MagicSeth.com.