Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


Podcast: Mike Vincent Interview

Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended.

Mike Vincent of chimed in with a comment about using SMS codes, since they’re so much easier.

Since my knowledge of SMS codes is limited, I hooked up with Mike to discuss the issue…and out of that came this podcast.

Find here.

Podcast:’s Eric Olson Interviewed

“Active Network is the leader in online registration software and event management software to all industries.” At least, that’s the claim in their website. As far as I can see, that claim is not only substantial, but after looking thoroughly at least one of their tools, it’s substantiated.

Recently I had the opportunity to view their online registration product,, up close at a demo in Portland. It was an hour-long look under the hood of an adept tool that is used to handle all of the various complexities of event registration – and handle it well and without fuss. seemed interesting enough to warrant a little deeper digging, so I hooked up with General Manager Eric Olson for a podcast interview to discuss the service in more detail.

Active Network

Podcast: Interview with Everything Channel’s Robert DeMarzo

Robert DeMarzo

In this edition of the Tradeshow Marketing Podcast, we chat with Robert DeMarzo, the Senior VP of Strategic Content of Everything Channel.

The company, provider of IT channel-focused events, media, research, consulting and sales and marketing services, hosts more than a dozen events each year for the IT channel and solution provider communities. Social media has become an increasingly important communications vehicle for all Everything Channel events.

Check out the Everything Channel

Podcast: Interview with Pablo Carrega of RelevanSi

Pablo Carrega of RelevanSi
Pablo Carrega of RelevanSi

On Earth Day, Pablo Carrega’s company RelevanSi was managing and working on three events. One in Chicago, one in Utah and the third in Buenos Aires. Pablo talks about how his company used social media as a big part of his effort.

RelevanSi offers web design, programming and marketing and aims at the ‘greening’ of company’s marketing efforts.


Podcast: David Adler Interview

Another social media connection lands on the Tradeshow Marketing Podcast! Hooked up with David Adler, CEO of BizBash this past week after he re-tweeted one of my observations online. We had a fun and engaging conversation about BizBash and how social media is rapidly changing the events industry.

Check out David and BizBash here…

Podcast: Interview with Kate Slonaker of CVent

CVent bills itself as the ‘largest event management software company’ in the US. With 800+ worldwide employees, CVent obviously has its fingers in a lot of places. So to speak.

But what really caught my attention was the release a couple of weeks ago of their newest ebook ‘Event Marketing 2.0‘. Being the sort who is always interested in how social media works with event marketing, I downloaded it right away (it’s free!) and after a quick read, concluded it’s a very useful addition to any tradeshow marketer’s library.

So I sent an email asking if they could hook me up with someone to discuss the company and the book. That’s where Kate Slonaker comes in. She and I chatted a bit this week to explore just those topics. Here’s our conversation.

Be sure to check out CVent here, follow them on Twitter, and yes…download the book here.


Podcast: Interview with Erik Deckers

One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company.

This podcast features and interview with Erik Deckers, who along with co-author Kyle Lacy, recently released the book “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.”

Erik and Kyle show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik discusses some of the common mistakes people make in using social media, how to get job leads and projects through friends and followers and much more.



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