Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


Podcast: Interview with Pablo Carrega of RelevanSi

Pablo Carrega of RelevanSi
Pablo Carrega of RelevanSi

On Earth Day, Pablo Carrega’s company RelevanSi was managing and working on three events. One in Chicago, one in Utah and the third in Buenos Aires. Pablo talks about how his company used social media as a big part of his effort.

RelevanSi offers web design, programming and marketing and aims at the ‘greening’ of company’s marketing efforts.


Podcast: David Adler Interview

Another social media connection lands on the Tradeshow Marketing Podcast! Hooked up with David Adler, CEO of BizBash this past week after he re-tweeted one of my observations online. We had a fun and engaging conversation about BizBash and how social media is rapidly changing the events industry.

Check out David and BizBash here…

Podcast: Interview with Kate Slonaker of CVent

CVent bills itself as the ‘largest event management software company’ in the US. With 800+ worldwide employees, CVent obviously has its fingers in a lot of places. So to speak.

But what really caught my attention was the release a couple of weeks ago of their newest ebook ‘Event Marketing 2.0‘. Being the sort who is always interested in how social media works with event marketing, I downloaded it right away (it’s free!) and after a quick read, concluded it’s a very useful addition to any tradeshow marketer’s library.

So I sent an email asking if they could hook me up with someone to discuss the company and the book. That’s where Kate Slonaker comes in. She and I chatted a bit this week to explore just those topics. Here’s our conversation.

Be sure to check out CVent here, follow them on Twitter, and yes…download the book here.


Podcast: Interview with Erik Deckers

One of the most important things you can do online via social media is to brand yourself, whether as an individual or as a company.

This podcast features and interview with Erik Deckers, who along with co-author Kyle Lacy, recently released the book “Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.”

Erik and Kyle show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik discusses some of the common mistakes people make in using social media, how to get job leads and projects through friends and followers and much more.



Podcast: Interview with LinkedIn Expert JD Gershbein

While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish Communications, considered one of the top LinkedIn strategists in the world, about leveraging your LinkedIn profile for just those appearances.

JD’s bio: J.D. GERSHBEIN, CEO of OWLISH COMMUNICATIONS, is a specialist in the Art and Science of LinkedIn.  He is a trusted asset to top executives, managers, entrepreneurs, professional service providers, salespeople and their companies.  Dubbed “LinkedIn’s #1 Brand Ambassador” and “The LinkedIn Black Belt,” J.D. is considered one of the top LinkedIn strategists in the world and a pioneer in the design and delivery of LinkedIn education.  He has been featured on FOX News, in the Chicago Tribune, has guested on prominent coast-to-coast talk radio programs and contributed numerous articles to online publications.  A nationally known A-list speaker and workshop facilitator, J.D.’s keynote message encompasses LinkedIn profile content, personal and corporate branding, cognitive marketing, communication etiquette, and business development on LinkedIn – at all levels of fluency, from novice to dedicated user.

Contact/connection points:

Follow J.D. on Twitter:  @jdgershbein
The Wisdom Zone (JD’s Blog):

Podcast Interview: Darren Hart, Tradeshow Magician and Presenter

A few weeks ago Darren Hart reached out to me and offered to submit a blog post that he’d written. It was a good post and I took him up on it. After checking a little deeper on who Darren is, I decided he might be a fun interview. After all, Darren has what I think is an interesting occupation: he uses magic combined with sales skills to generate leads for his tradeshow clients.

Darren and I got on the phone recently and discussed his approach to tradeshow marketing using magic in his presentations.

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