This week I hooked up with Matt Hill of the Hill Group out of San Jose to discuss the importance of booth staff training. It was a fun and engaging but brief 20 minute conversation which hit all the high points of why tradeshow booth staffers will do much better with training on how to specifically work with visitors at tradeshows. We go over questions to ask, how to engage and disengage politely, lead generation, body language and more.
Take a look:
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