Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


The Importance of Tradeshow Booth Staff Training [Webinar Replay]

This week I hooked up with Matt Hill of the Hill Group out of San Jose to discuss the importance of booth staff training. It was a fun and engaging but brief 20 minute conversation which hit all the high points of why tradeshow booth staffers will do much better with training on how to specifically work with visitors at tradeshows. We go over questions to ask, how to engage and disengage politely, lead generation, body language and more.

Take a look:

Join our monthly tradeshow webinar featuring marketing tips, ideas and commentary.

How to Know When it’s Time for a New Tradeshow Booth [Video]

Some companies upgrade their large island booths every year. Must be nice to have that budget!

Other companies hang on to their old ten-foot inline booth for a decade or more because ‘hey, it still looks good and we can still set it up! Why change?”

Why change, indeed? If it’s not broke, don’t fix it!

On the other hand, there are any number of reasons you might consider replacing, or at least upgrading, your old booth. In this short video, we look at some of those reasons:

Need a new booth?

Google Hangout: Tradeshow Marketing with Rooibee Red Tea

One way to find out how tradeshow marketing works for a particular company is to sit down with them and talk about it. That’s exactly what happened recently with Zachary Anderson, Creative Director of Rooibee Red Tea, based in Kentucky. Zach discussed everything from using tradeshows to connect with influencers, pursuing a differentiation strategy to stand out from the crowd, sampling their delicious products and more – all from a 10×10 booth at most shows.

Enjoy – and keep watch for more Google Hangouts on tradeshow marketing with folks out there doing it year after year, sharing lessons learned.

Outdoor Retailer Summer Market on the Horizon!

Hey, I’m heading to Outdoor Retailer in early August. Salt Lake City hosts this fun and engaging national show twice a year: one for winter market (think skiing!) and once for the summer market (boating, hiking, bicycling and more!). Thousands of exhibitors and tens of thousands of attendees take over the Salt Palace Convention Center the first week or so of August.

…and I’ll be there doing some tradeshow booth performance tests. You know, a look at how companies are using their tradeshow booths to live up to the promise of gathering leads, attendee engagement and delivering a brand message.

Check out my invitation:

Join me at Expo West in Anaheim for the TradeshowGuy Booth Performance Test

Natural Products Expo West is the biggest natural products tradeshow in the US, with some 3,000 exhibitors and 60,000 attendees. Yes, it’s the big time.

2014 will be my 12th consecutive year at the show. Many of my tradeshow clients have been exhibiting there for year.

For example, come see Aisle7 in booth 1668, gDiapers in booth 3605, Hyland’s at 1804 and of course Bob’s Red Mill at booth 3546.

One thing I like to do at Expo West and other tradeshows is check out the booths. There are thousands of them and with that many to look over, frankly, it’s a bit overwhelming! This year, however, I’m going to try something new. I’m going to take a look at a few dozen booths with the specific intent of seeing how they do in the TradeshowGuy Booth Performance Test!

If you’d like to have me subject your booth to the performance test, just tweet me at @tradeshowguy and I’ll be glad to swing by and take a look!

Social Media Audit and Policy (webinar re-play)

Roger Pike and I just completed a one-hour webinar this week on performing a Social Media Audit and creating a Social Media Policy. Every tradeshow marketer should be aware of these two critical pieces of the marketing puzzle.

Social Media Audit: This portion of the webinar guides you through the process of taking a basic social media audit. It’s something that every company engaged in social media (and if you’re not, why not?) should be doing. Determine your base line and set goals for each social media platform.

Social Media Policy: Every company is engaged in social media, whether they know it or not. Every employee represents your company. How are your employees representing you? Do they know what your expectations are? (go to 21:30 in the video to jump ahead to this section)

Check out the video:


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Tradeshow Guy Blog by Tim Patterson

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