What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday adventure where, thanks to car problems, a 3-hour drive took about ten hours:
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new customers, but in a sense it’s even better to have new business from clients you’ve been serving for awhile. Take a look:
And of course, we always finish with ONE GOOD THING. This week it’s yard work. No, really.
Finally, it’s official. We’ve turned this into a podcast. Yeah, I know it’s already a vlog (I’ll never get used to that word!), but now you can subscribe to the audio of the podcast.
This week: What happens when you have to roll with the punches. What’s your PLAN B?
Also, a quick look at Tim Ferriss’s podcast interview with Cheryl Strayed at SXSW last month.
And finally, ONE GOOD THING: John Cleese in CLOCKWISE. Check out the trailer. And find the movie – you’ll love it!
Systems and processes are important to your success in any project. No matter whether its sales, project management, or processing paychecks, you need a system that works for you. In this vlog, I share some thoughts on the importance of systems and processes.
Audio Podcast Version:
List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of TradeshowGuy Exhibits. And I explain why making a checklist for your exhibit project is a very good thing.
As for today’s One Good Thing, I shared a night sky app called SkyView. Check it out.
On this week’s TradeshowGuy Monday Morning Coffee, I ramble on for awhile about business, podcasting, new projects, the makeover of TradeshowGuyExhibits.com tradeshow logistics and of course that One Good Thing we all should have. Take a look:
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On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business:
Mike has put together a couple of nice things for viewers that he mentioned at the end of the broadcast. Check ’em out here.
And as for the two books in the One Good Thing that Mike mentioned, you can go take a look at them here:
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials, print capabilities and color. We went over advancements in UV printing, Latex printing and fabric printing. We talked about Tac Tac graphics, a unique one-time use graphic that can really dress up a wall, booth, elevator door or whatever. We ended with a number of questions that tradeshow marketing managers can equip themselves with when discussing new graphic options with their exhibit house.
It’s less than 30 minutes! Take a look:
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I love webinars.
No wait, I hate webinars.
I’ve attended so many webinars over the years that it’s easy to come away with both feelings: love and hate. Hate when you spend an hour only to have the presenter take the first 20 minutes giving you his poor sob story, 14 minutes of actual information that you can use, and 26 minutes trying to sell you on his $2,000 product.
But then there are those that cut to the chase, make it worth your while by delivering the goods. So I thought it might be fun to cruise YouTube and try to track down a handful of tradeshow webinars that are actually worth your time.
To begin, Ruth Stevens teams up with Lands’ End in 2013 for a tradeshow webinar called “Get More Out of Your Tradeshow Marketing,” which last about a half hour and is packed full of great information presented professionally.
Udi Ledorgor, author of the Amazon #1 Bestseller “The 50 Secrets of Tradeshow Success,” joined Pepperi for a fun-and-info-filled webinar. It clocks in at just under 40 minutes, so if you’re keeping score and home you now have almost 70 minutes of education to soak up by staying on this page. And if you do, of course, Google will love you, I’ll love you, and more people will find me. So you’re watching these now for TWO reasons: you’re going to learn something that will make you better at tradeshow execution and for the good of all mankind.
But wait, there’s more!
I ran across a rather long, but worthwhile webinar called “5 Tips to Maximize Your Tradeshow Experience” put on in advance of a show in 2016 called QuickBooks Connect by Kelly Bistriceanu of TSheets and Yoseph West of Hubdoc. While there are a number of QBConnect-only mentions for meetups and so forth, these two speak very knowledgeably and discuss some good ideas on planning and execution of tradeshows during this hour-plus webinar:
Okay, if you managed to make it through these webinars, I’ve taken up a couple of hours of your time by now. But y’know what? You’re smarter! And you’ve earned a break and probably a cup of coffee.
Tradeshow record keeping. Yikes! Who wants to keep track of everything.
Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where is the best place to keep it, and WHY?
Tim Patterson discusses tradeshow record keeping in this brief but informative webinar: