by Tim Patterson | Jun 8, 2011 | Event Marketing, Tradeshow marketing
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made. So what can you do to get people to actually close a deal? First, you gotta HAVE a compelling deal. If all you’re...
by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | May 27, 2011 | Podcast, Social Media, Tradeshow marketing
Jonathan Brewer of Meet-Meme discusses his cool social media playing cards and how they get more and more people to interact offline. Check out Meet-Meme’s website here.
by Tim Patterson | May 25, 2011 | Social Media, Twitter
Are you a valued Tweeter? Do you find and share things on your Twitter account that people like to read and then share with more people? If so, you’ve become a Valued Tweeter. If not, let’s explore the concept a bit further to see if there is some way to...
by Tim Patterson | May 23, 2011 | Tradeshow marketing, Video, YouTube
If you’re not used to shooting video, it can be a major mental shift to be able to have your video camera ready to go at all times. A small Flip video (or similar) camera can help alleviate that some, but it’s still a bit of a shift to go from not shooting...
by Tim Patterson | May 19, 2011 | Event Marketing, SlideShare, Social Media, Tradeshow marketing
Just wrapping up the three-day Event Marketing Summit at Chicago’s Hyatt Regency – and so how has it gone? First, the real reason I came was that I was invited to speak – and that I did. Beyond that I had a chance to attend learning sessions with some great presenters...
by Tim Patterson | May 11, 2011 | Social Media, Tradeshow marketing
As you’re sitting in your tradeshow booth waiting for people to arrive and buy something from you, it’s possible you might have a few spare moments to yourself (okay, I realize this is an unlikely scenario, but play along with me)… You log onto...
by Tim Patterson | May 9, 2011 | Social Media
What is Social Media? I’ve seen several answers to that question. Admittedly, it’s a broad, generic question. If MySpace is social media, and Facebook is social media and Twitter is social media, what about YouTube and Wikipedia? Those are just websites,...
by Tim Patterson | May 4, 2011 | Social Media, Tradeshow marketing, Twitter
As a tradeshow marketer, you may be wondering how you can use Twitter to your advantage in your marketing scheme. After all, Twitter is the bomb, right? It’s at the top of everybody’s list of cool social media toys, right? According to the latest stats, an...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.