Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Classic Exhibits

TradeshowGuy Monday Morning Coffee, February 22, 2021: Classic Conversations

Here at TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the top handful of exhibit manufacturers in the country, for over a decade. When the pandemic set it, it didn’t take long for them to do their best to adjust to the new reality. One of the things that Classic Exhibits implemented last year was a monthly conversation with distributors. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with two of the moderators of the Classic Conversations, Tom Beard and Harold Mintz, to learn more about how those came about:

Find Classic Exhibits here. Find Exhibit Design Search, provided by Classic Exhibits, here.

This week’s ONE GOOD THING: Seagate external drives. Here’s the 5 TB external drive I just got.

TradeshowGuy Monday Morning Coffee, July 20, 2020: Kevin Carty

What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building blocks. Kevin Carty of Classic Exhibits joins me on this week’s TradeshowGuy Monday Morning Coffee to discuss the world of exhibits:

This week’s ONE GOOD THING: ABC’s “How to Get Away With Murder.” The sixth and final season is now available on Netflix.


Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

Detecting Classic Exhibits at Exhibitor 2012: Part Two

Still on the track of what the heck Classic Exhibits is up to for Exhibitor 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas), I made another quick visit to their manufacturing facility this week.

The result? A disagreement among the bigwigs, a rescue by a new designer, and the ‘inside scoop’ (perhaps!) from a Russian spy???

Take a look:

httpv://www.youtube.com/watch?v=keTMdHOWrY8

Classic Exhibits Prepares for Exhibitor 2012

I’ve had the pleasure of representing Classic Exhibits, based in Portland, Oregon, for several years. They produce great products and work diligently with customers and end users to give excellent value. They’ve exhibited at Exhibitor in Las Vegas for years, showing off great new exhibits that lead the industry.

This year could be different. When I got wind of their exhibit this year, I just had to investigate. After all, that’s what I do.

httpv://www.youtube.com/watch?v=fBSTks50RnY

Interpretive Exhibits Now Represents Nimlok Exhibits

Yeah, yeah, it’s a tough market. And ya gotta have what the people want, right? Of course!

Warning: the following is part plug and part explanation as to why Interpretive Exhibits has now teamed up with Nimlok. Most of my blog posts aren’t plugs (this one is!), but I thought it a useful blog post:

Nimlok

Recently the good folks at Nimlok headquarters in Chicago approached us and inquired if we would be interested in representing them in the Northwest and more specifically, in Oregon.

Given our long-time affiliation with Classic Exhibits in Portland, we were hesitant, but decided to check it out anyway.

Nimlok brought quite a bit to the table. And while their product line does cross over some with Classic Exhibits, there is enough difference between the two (and they are aggressively marketing the brand online to help their dealers), so it made sense to take a closer look.

Classic Exhibits for years has excelled in high-quality, low-to-moderate-cost portable exhibits. In the past few years they’ve expanded to custom-hybrid exhibits.

Nimlok made their bones years ago on quick-and-easy pop-ups and portables as well, but also in recent years have expanded greatly, becoming a leading vendor of high-quality aluminum exhibits and fabric graphics. They’ve invested heavily in state-of-the-art fabric production, which was really the element that tipped the scales. Being able to keep graphic production in-house means having complete quality control. They have new aluminum framing systems and exhibit approaches that are out on the leading edge. When at the Nimlok New Distributor Boot Camp in July they showed us a new truss that’s capable of spanning 30 feet without any support other than at each end. Drop a seamless fabric graphic up to three meters tall below that and you have a dynamite tradeshow back wall.

So even though there are similarities, there are enough differences that to us it makes a good fit.

Meanwhile, back at the Interpretive Exhibits ranch….our in-house talents are geared to ‘one-of-a-kind’ custom design and fabrication that is well suited to museums, visitor centers and unique tradeshow exhibits. Our clients, such as Bob’s Red Mill, Kettle Foods, Nancy’s Yogurt, Natracare, gDiapers, Bi-O-Kleen, Allegheny Teledyne Wah Chang and many others have all been knocked out by the design and fabrication skills brought to bear on their tradeshow exhibits. Not being a designer, I am often amazed too at what our team comes up with.

Classic Exhibits is out go-to-source for the low-cost smaller modular and pop-up exhibits, and we’ll continue to use them.

Nimlok is an added dimension to our offerings at Interpretive Exhibits. Aluminum frames from small to gigantic; from traditional rectangle shapes to ‘I can’t believe they did that with an aluminum frame!’

Truth be told, exhibit-buying is off quite a bit in the industry. But with the economy appearing to turn around, we feel we’re in a great position at Interpretive Exhibits when those tradeshow marketing purses start to open up a bit more.

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Tradeshow Guy Blog by Tim Patterson

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