by Tim Patterson | Aug 31, 2009 | Marketing, Tradeshow marketing
Let’s be up front. I don’t own an iPhone. I don’t have a cell phone with 3G networking (at least I don’t think I do). And yet I see advertisements every day on TV that hawk the ‘fastest 3G’ networks out there, etc. As if it’s...
by Tim Patterson | Aug 26, 2009 | Uncategorized
Of course we all want to be noticed at a tradeshow. It’s the main reason for being there! Whether your goal is to network, write orders, set up distributors, introduce a new product or any of a variety of other ‘business-building’ activities, being...
by Tim Patterson | Aug 25, 2009 | Uncategorized
For some reason, in the past three hours I’ve seen the phrase “…if you’re serious about…” in at least four email newsletters I subscribe to. In Jeffrey Gitomer’s “Sales Caffeine” his lead article discusses what...
by Tim Patterson | Aug 21, 2009 | Uncategorized
1. Conferences and Break-out Sessions. Business execs find this useful. It gives insights into presentations and ideas, and helps bring you closer to people who are not there…as well as connect with ones who are. 2. Booth Promotions. Got a prize to giveaway?...
by Tim Patterson | Aug 19, 2009 | Uncategorized
Even though my ‘twittering’ comes and goes according to the time and inspiration available, it’s always nice to connect with other Tweeters – and see your stuff get mentioned in the national landscape. Just arrived back this morning from a...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.