Are you spending time or money on social media? Are you seeing a return on that investment? My guess is that it’s hard to tell. It could be that you’re not looking at it the right way or doing the right things in your company’s social media world. Some companies get it. Others don’t. The rest of us are flapping our wings in between, trying to get some loft out of this new entity…or…whatever it is.
Whether you’re putting resources into your marketing (tradeshow or otherwise), you should find this short (about 4 minutes) video fun, enlightening and perhaps even a bit intimidating when you consider what some of your competitors are already doing with social media…
httpv://www.youtube.com/watch?v=ypmfs3z8esI&feature=player_embedded
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
I’ve been an avid member of message boards for years and always suspected that the average person would become addicted once the format was simplified for them. Thus, social media.
Fav. fact from that video: 19% of tv ads return positive ROI!
I think social media tends to be more scattered than the message boards you describe – although you can narrowly focus on a conversation (using hashtags on Twitter, for instance). Just as I was getting into BBS’s and the message boards on that platform (early 90s) we were suddenly hit with this new thing called the internet, so I found BBS’s much less attractive. Of course most went away.