by Tim Patterson | Jan 27, 2010 | Social Media, Tradeshow marketing, Twitter
Need to lift declining attendance at a regional or local tradeshow? You might take a tip or two from what Jill Harrison, the Manager of Public Relations and Image Development at the Greater Oklahoma City Chamber of Commerce did. When I asked for stories in a HARO...
by Tim Patterson | Jan 25, 2010 | Podcast, Social Media, Tradeshow presenting, Twitter
Andy Saks is the ‘Chief Sparkler’ of Spark Presentations in the Boston area – and a big proponent of using Bubble Tweets to draw attention to his online antics. Andy’s also a great presenter and trainer, and spends a fair amount of his time...
by Tim Patterson | Jan 20, 2010 | Client Profile, Video
If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone. For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden...
by Tim Patterson | Jan 19, 2010 | Tradeshow marketing, Tradeshow presenting, Video
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience. Jay just sent me a note with...
by Tim Patterson | Jan 18, 2010 | Uncategorized
This article was originally published by the Statesman-Journal in mid-2008 and has been slightly updated. Reaching your target market gets a little harder when your marketing budget is tapped by the recession. Even though the recession is ‘officially’ over...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.