by Tim Patterson | Oct 29, 2010 | Social Media, Twitter, Video
Going to be involved with social media at your next tradeshow? Will you be tweeting about your event, trying to draw people to your booth? Joshua Persky thinks you might like to put one of his ‘Twisplays’ into your booth. Not only will the streaming text...
by Tim Patterson | Oct 27, 2010 | Guest Post, Social Media
guest post by Derek Leftridge of Optima Graphics When I was younger I remember my grandparents always had the radio on in their car playing old radio shows that had big casts and sound effects and it was an experience. This caused me to have an addiction to radio....
by Tim Patterson | Oct 25, 2010 | Event Marketing, sustainability
All face-to-face meetings bring their baggage with them – including the trash and recyclables that are generated. Does the amount of cups, paper, water bottles, and more that are generated during the meetings put the meetings and events industry in a bad light? Can...
by Tim Patterson | Oct 22, 2010 | Marketing, Tradeshow marketing
In a perfect world, all tradeshow managers would have these skills – and more. But we know that a perfect world doesn’t exist, right? So if you have most of these you’ll probably do okay! People (read: sales) skills. There’s a lot to be said...
by Tim Patterson | Oct 20, 2010 | Podcast, Tradeshow marketing
After seeing the video tool from VisibleGains in action recently at David Meerman Scott’s blog, I discovered that it’s being used as a tradeshow marketing tool. So I looking up the CEO and co-founder, Cliff Pollan, and we sat down and chatted about how the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.