by Tim Patterson | Oct 13, 2011 | Facebook, Social Media, Tradeshow marketing, Twitter
Tune in before you Turn On. If you’re listening to what your community is saying you’ll have better responses. By searching for your customers you can connect with them. Join the conversation. Pay attention to trends. Add value. Make the commitment to be a part of...
by Tim Patterson | Oct 10, 2011 | Social Media, Tradeshow marketing, Tradeshow visitors
Just got off the phone with a guy I’ve known for years in the tradeshow industry. He works for a great company in the Seattle-Olympia area that has a ton of capabilities. But it’s been a year or two since we chatted, until he called me and we discussed the...
by Tim Patterson | Oct 7, 2011 | Facebook, lead generation, Marketing, Social Media, Tradeshow marketing
The tradeshow is over. The booth has been packed away and you’re heading back to the office. No more late night carousing with clients. No more worrying about that graphic makeover that didn’t really fit. No more hustling to post photos on Facebook of those endless...
by Tim Patterson | Oct 3, 2011 | Marketing, Social Media, Tradeshow marketing
When it comes to promoting your events or tradeshow appearances through social media, you probably know best about what parts of your company or product line you want to promote. But are you the best company for the actual job of winding up your social media and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.