by Tim Patterson | Oct 31, 2011 | Video, YouTube
Getting increasingly frustrated by the inability of my smartphone to scan QR Codes that show up in magazines, I thought it would be worthwhile to show exactly what happens (or doesn’t) when it’s time to find out more information....
by Tim Patterson | Oct 28, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter, Uncategorized
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what...
by Tim Patterson | Oct 25, 2011 | Event Marketing, Tradeshow marketing
For whatever unknown reason, I’ve managed to attend upwards of a dozen webinars in the past month. Webinars on Facebook marketing, book marketing, and a few more. And most – but not all – of them have been very worthwhile. It got me to thinking: why couldn’t you do a...
by Tim Patterson | Oct 21, 2011 | Social Media, Tradeshow marketing
You’re finished with this year’s big show. You had a great time, your employees did great, your sales people knocked down some big sales. Your lead generation tactics brought in more leads than the last time. So you’re celebrating. Great! Awesome! Now what? Do you...
by Tim Patterson | Oct 19, 2011 | Social Media, Tradeshow marketing
The following is a guest post by AJ Wilcox: So if you’ve been following this blog for long enough, you likely have an active following on Facebook, Twitter, or both for your business. Do you have an impressive booth that your customers could benefit from seeing? If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.