by Tim Patterson | Sep 30, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Virtual Tradeshow
First things first: I’m not an expert on virtual reality at tradeshows, known as VR! But there’s a lot of information out there which I’ve absorbed along with some observations on using technology in a tradeshow, so I thought it would be fun to explore the topic from...
by Tim Patterson | Sep 27, 2016 | Uncategorized
Competition on the tradeshow floor is fierce, and it’s not going to get any easier. You might say it’s more competitive than ever! Your fellow exhibitors are bringing more people to their booth, giving away more samples, doing more in-booth and doing better in the...
by Tim Patterson | Sep 26, 2016 | Branding, Event Marketing, Tradeshow marketing, Tradeshow visitors
The trick these days is to find a shortcut but frankly you can’t hack tradeshow success. You know, the kind of shortcut that allows you to find success without really working on it. One of the most popular sites is LifeHacker which shows many ways to exploit...
by Tim Patterson | Sep 22, 2016 | Event Marketing, Logistics, Marketing, Post-Show Follow Up
Once the tradeshow is over, it’s easy to let a few things slide because, after all, you’ve been working your fanny off for 12 or 14 hours a day for several days straight! But if your tradeshow followup can manage to do just a few things prior to taking that five...
by Tim Patterson | Sep 19, 2016 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics
With a multitude of moving parts in tradeshow exhibits, where does furniture play a part in your booth? Do you purchase chairs and tables and ship them with your booth? Or do you simply rent furniture each time you exhibit? There’s no single right...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.