by Tim Patterson | Jan 30, 2017 | Logistics, Video, Vlog, Webinar, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I ramble on for awhile about business, podcasting, new projects, the makeover of TradeshowGuyExhibits.com tradeshow logistics and of course that One Good Thing we all should have. Take a look: Sign up to get...
by Tim Patterson | Jan 27, 2017 | Blog, Fun, Marketing
The Beginning What is the state of the TradeshowGuy Blog in 2017? This blog started in December of 2008 with a podcast interview with Magic Seth. Since then, there have been 600+ posts that discuss and explore the tradeshow world and what it takes to succeed as a...
by Tim Patterson | Jan 23, 2017 | Tradeshow presenting, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business: Mike has put together a couple of nice things for viewers that he mentioned at the end of the broadcast. Check ’em out here. And as...
by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
by Tim Patterson | Jan 18, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
We all have stories – narratives that we can use to let people know who we are and what we stand for. In the recent US presidential election, it was truly a battle of narratives. One side was viewed as a stable, dependable candidate albeit having been painted as...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.