by Tim Patterson | Jan 16, 2017 | Book Review, Video, Vlog
On this TradeshowGuy Monday Morning Coffee, I discuss the various tools I use to keep the business humming. Email marketing, CRM, devices, etc. Today’s GOOD THING: Timothy Ferriss’s new book “Tools of...
by Tim Patterson | Jan 13, 2017 | Budgeting, Custom exhibit, lead generation, Logistics, Marketing
Yes, it’s upon us – 2017 – have you planned your new year tradeshow schedule? Chances are you’re at least planning a few months into the new year, but have you detailed out the entire year? Tradeshow planning, as any tradeshow coordinator will tell you, is the key to...
by Tim Patterson | Jan 11, 2017 | Record Keeping, Tradeshow marketing, Tradeshow visitors
Tradeshow numbers rattle around my brain. It’s just part of the scene, man. For instance, when someone asks how much exhibits costs, I whip out this factoid: industry averages for a custom designed and fabricated island booth ranges between $135 and $165 per square...
by Tim Patterson | Jan 9, 2017 | Graphics, Video, Vlog
In this TradeshowGuy Monday Morning Coffee, we take a look at how graphics do a lot of work in your tradeshow exhibit. You can get on our notification list at TradeshowGuyWebinars.com. Today’s GOOD THING: The New Yorker Radio...
by Tim Patterson | Jan 4, 2017 | Podcast, Tradeshow marketing, Tradeshow visitors, Video
As much as I love Jeffrey Gitomer’s sales training (along with books, speeches, podcasts and more), I wasn’t sure where he’d come down on the idea of using tradeshows as a way to generate leads and sales. But when I saw the new Sell Or Die Podcast...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.