by Tim Patterson | May 8, 2017 | Custom exhibit, Marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new...
by Tim Patterson | May 5, 2017 | Branding, Tradeshow marketing, Tradeshow visitors, Video
Video monitors are ubiquitous at tradeshows as exhibitors by the thousands display video in their exhibiting space. But is any of it making an impact? Video crafted for in-booth display is different than other uses. It’s easy to just grab content you already have...
by Tim Patterson | May 3, 2017 | Branding, Event Marketing, Tradeshow Photos, Tradeshow presenting, Tradeshow visitors, Video
In case you hadn’t noticed social media video is exploding, driving traffic and eyeballs both on and offline. So it makes sense to strongly consider making video a part of your tradeshow strategy. Posting videos or going live from the show gives followers a sense of...
by Tim Patterson | May 1, 2017 | Logistics, Shipping, TSGMMCPodcast
Yes, I tried to play back the recorded interview on Facebook but for whatever reason it wasn’t working. Still more research and practicing to make it work. But in the meantime, all the content is here! Got a chance to chat with John Halvorson of Transgroup...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.