by Tim Patterson | May 17, 2017 | Promotional Products, Tradeshow marketing
Frankly, I don’t know that much about tradeshow giveaways. I tend to leave that to the people I know who have been doing it for years. Maybe it’s easy to pick something out of a catalog and submit an order. Choosing the right giveaway that resonates with your audience...
by Tim Patterson | May 15, 2017 | Fun, Video
Monday afternoon and I thought I’d have a little fun unpacking a cool thing from Cairn. Find me on Facebook here. Grab our free report “7 Questions You’ll Never Ask Your Exhibit House” – click here!
by Tim Patterson | May 15, 2017 | Tradeshow presenting, TSGMMCPodcast, Video, Vlog
Dale Obrochta joins me today for a wide-ranging discussion of tradeshow marketing, focusing on how to draw a crowd at a tradeshow booth, and once you do that, what you do with it! Dale and I had a great time on this interview – which didn’t make it live to...
by Tim Patterson | May 10, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
If you’re standing at the edge of your tradeshow booth ready to engage with a visitor, remember that as try you qualify him or her, you’re really trying to find the prospect’s real issue. Once you do that, you can determine if you can be of assistance, or if you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.