by Tim Patterson | Jun 12, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
TradeshowGuy Tim Patterson discusses the philosophy and application of continuing education for person and professional reasons. What does it take to be a lifelong learner? Take a look: Mentioned in the show: Peter Shankman’s Shankminds. And if you want to wish...
by Tim Patterson | Jun 9, 2017 | Uncategorized
When it comes to assembling a list of what it takes to be a tradeshow road warrior, there’s nothing like tripping around the web to see what other people say, right? I travel a handful of times a year for work, and maybe a time or two for pleasure, but the real...
by Tim Patterson | Jun 6, 2017 | Branding, lead generation, Tradeshow staff training
Well, actually, you can probably narrow it down to the one most important reason to exhibit at a tradeshow: to build your business! To grow! To see your bottom line increase! Sure, but in a sense, pretty much any good reason you can think of to exhibit has a chance to...
by Tim Patterson | Jun 5, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Exhibit renting vs. exhibit purchase: which makes more sense? There’s no one answer, and often there’s not a clear answer. But I spoke to Mel White, VP of Marketing and Business Development for Classic Exhibits in Portland, Oregon, to go over some of the...
by Tim Patterson | Jun 1, 2017 | Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
“Self-education is, I firmly believe, the only kind of education there is.” ― Isaac Asimov There are countless books written about how you can do something better, whether it is tradeshow marketing or underwater basket weaving. But the real secret to improvement is to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.