by Tim Patterson | Apr 6, 2018 | Event Marketing, Networking, Tradeshow marketing
Is there an inside game of tradeshow marketing success? Hey, it could be just a catch phrase designed to get you read. But let’s explore for a moment. If you’re a baseball fan, you might be familiar with the phrase “inside baseball.” It’s a term used mostly in the...
by Tim Patterson | Apr 3, 2018 | Client Relations, Networking, Tradeshow visitors
Selling anything, whether in a clothing store, a car dealer showroom, or a tradeshow, means in some sense you have to understand your buyer. You must have empathy for what they’re going through or the sale will be much more difficult. When you put yourself in the...
by Tim Patterson | Apr 2, 2018 | Case Study, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Briana Belden, Brand Manager of Wedderspoon Manuka Honey, joins the TradeshowGuy Monday Morning Coffee for a discussion about how they approach tradeshow marketing: preshow outreach, what happens during the show, follow up, branding and more: And this week’s ONE...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.