by Tim Patterson | Aug 31, 2018 | Branding, Event Marketing
I spent about a week in Monterey with an old friend recently to attend a couple of events: The Rolex Monterey Motorsports Reunion at the WeatherTech Laguna Seca Raceway and the Pebble Beach concours d’elegance. In a sense, both events are about as far away from...
by Tim Patterson | Aug 28, 2018 | Custom exhibit, Custom tradeshow booth
Who says you can’t order a tradeshow exhibit online? I’ve seen a ton of sites that claim it’s easy. Just find the exhibit you want, upload the graphics, submit your credit card and voila’ – you have an exhibit coming your way! The challenge with that plan is that if...
by Tim Patterson | Aug 23, 2018 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
At TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the premier exhibit manufacturers in the country. Over the years, e’ve collaborated with them for a number of great custom builds, including the terrific 30×40...
by Tim Patterson | Aug 21, 2018 | Mobile Marketing, Tradeshow marketing
When you’re ramping up your tradeshow marketing machine for the next show, do you think of it as a competition? Or is it merely a chance to make your pitch to hundreds or thousands of visitors, almost as if you’re in a vacuum. Methinks there is more than one way to...
by Tim Patterson | Aug 20, 2018 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee, I plunge headfirst into a cold and bracing look at vacations, and how they can no only recharge your batteries, but can increase a company’s productivity – by making you leave for a week or three...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.