by Tim Patterson | Mar 8, 2019 | Uncategorized
I didn’t think the halls at the Anaheim Convention Center could get busier and more crowded than the previous day here at the Natural Products Expo West, but I guess I’m wrong. It was really busy, and my FitBit says I’m at about 23,000 steps as I...
by Tim Patterson | Mar 8, 2019 | Case Study, Event Marketing, Tradeshow marketing, Tradeshow Photos
I shouldn’t be surprised, but every year when the full exhibit floors are open, I am still a bit astonished at how many people are walking the floors. With over 80,000 attendees, Natural Products Expo West is a huge show. Not as big as the Consumer Electronics...
by Tim Patterson | Mar 7, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow Photos
Seeing “backstage” at any tradeshow lets you peek at the chaos of what it takes to put on the show. Backstage at a huge show such as Natural Products Expo West, with over 3500 exhibitors, multiplies that by several factors. But when you’re personally...
by Tim Patterson | Mar 4, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Natural Products Expo West kicks off this week in Anaheim, California. I’ve had the opportunity to experience this show for the past 16 years, so I think I can safely say I have a pretty good perspective on the show. What will the 17th consecutive year bring? We...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.