by Tim Patterson | Feb 17, 2020 | Podcast, TSGMMCPodcast
I’ve been a reader of Bob Beverly’s The Dig weekly newsletter for years, and finally reached out to him to see if he would join me on the podcast. He warmly agreed, so here we have a fun conversation (sans video) about how to deal with...
by Tim Patterson | Feb 13, 2020 | Event Marketing, lead generation, Marketing, Networking, Tradeshow marketing
One of the most valuable aspects of tradeshow marketing is the ability to reach markets you would not normally be able to reach. In fact, it’s what has helped Bob’s Red Mill grow through the years. Bob Moore, the iconic Bob of the company, recognized early that by...
by Tim Patterson | Feb 11, 2020 | Custom exhibit, Custom tradeshow booth, Marketing, Record Keeping, Tradeshow Photos
In three weeks, Natural Products Expo West will be launching in Anaheim California. It’s a show that TradeshowGuy Exhibits is most involved with of all the shows our clients go to each year. For the past couple of months, we’ve been working with new and current...
by Tim Patterson | Feb 10, 2020 | Uncategorized
Why rent furniture for your tradeshow booth? There are many reasons on both sides of the question. On this week’s TradeshowGuy Monday Morning Coffee, I sat down with John Peck of Cort Events to talk about furniture rental – and more: Check out the...
by Tim Patterson | Feb 6, 2020 | Marketing, Podcast, Tradeshow marketing
It was a couple of months ago that we featured Dominic Rubino on the TradeshowGuy Monday Morning Coffee video blog/podcast. This month the interview Dominic did with me appeared on his Profit Toolbelt Podcast, which is aimed at the ‘growth-minded...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.