After viewing Exhibitor Magazine's latest survey data last week from the exhibitor and supply side of the tradeshow world, it got me to thinking about what exhibitors should do now. Here's a short video:
Check out Exhibitor Magazine online here, and view the Exhibitor Insight Presentation I made reference to as well.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.