by Tim Patterson | Nov 30, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
One of the ongoing debates I’ve heard since I joined the exhibit industry in early 2002 was this: which is better: a rental exhibit or an exhibit that you purchase to own? There’s no right answer. Your situation may warrant one or the other. The other part of the...
by Tim Patterson | Nov 28, 2017 | Tradeshow marketing, Tradeshow visitors
Wait a minute – everyone is better than you? How does that work? After all, you’ve been to school, you’ve gotten years of hard-knocks experience and street skillz, right? So how does that make everybody better than you? Certainly, there are some people and companies...
by Tim Patterson | Nov 20, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this vlog/podcast, we learn more about Exhibit City News during a conversation with Don Svehla, Publisher and Founder: Show Notes: Tradeshow tips from USA TODAY. It’s snowing in the Oregon Cascades! Here’s a link to Hoodoo Ski Bowl, my...
by Tim Patterson | Nov 15, 2017 | Tradeshow visitors
As a confirmed people-watcher, I’m always curious about tradeshow visitors. Who are they? What are they doing there? What are their goals? What’s on their agenda? Where are they from? What’s their life story? What do they do after the show? Given the wide variety of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.