by Tim Patterson | Nov 13, 2017 | Event Marketing, Networking, Podcast, Tradeshow marketing, Tradeshow visitors, TSGMMCPodcast, Video, Vlog, YouTube
One great thing about doing a weekly podcast with guests is that I meet a lot of people. This week it was a pleasure to meet and talk with Roger Courville, who helps learning leaders prepare to reach, teach and lead in the Connectorship Age. It was a fun conversation...
by Tim Patterson | Nov 10, 2017 | Custom tradeshow booth, Event Marketing, Tradeshow marketing
Yes, it can be said without fear of being wrong that you will find useful tradeshow marketing articles in Exhibitor. That’s their thing. But in browsing their site this week, I found three which I believe go a little above and beyond because of what you can DO...
by Tim Patterson | Nov 8, 2017 | Booth Design, Branding, Tradeshow Exhibit
Recently I was speaking with tradeshow expert Marlys Arnold of Image Specialist, and she made a comment that struck me: Are you stuck in a checklist? 3D exhibit design is part art, part craft, and part skill. I don’t claim to be a design expert, but I’ve seen...
by Tim Patterson | Nov 6, 2017 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Matt Kazam joins me for today’s TradeshowGuy Monday Morning Coffee: Matt has done stand-up comedy in Las Vegas for years and is moving into the corporate and tradeshow world, so we sat down to discuss how he’s approaching that and some of the challenges...
by Tim Patterson | Nov 3, 2017 | lead generation
Face it: you and your competitors are going head-to-head in tradeshow lead generation. But are you really getting the best results you can possibly get? If your main goal for going to a tradeshow is to generate leads for future sales, you’ll need to focus on that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.