by Tim Patterson | Jul 18, 2017 | Tradeshow marketing
Never done tradeshow marketing before, but wonder if it’s something to finally seriously consider? Let’s take a look at seven signs you might recognize in your business that could steer you towards opting for tradeshow marketing as one of your marketing tools. When...
by Tim Patterson | Jul 17, 2017 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
TradeshowGuy Tim Patterson on his weekly podcast, looks at how to get out of a creative slump, whether it’s writer’s block or some other creative endeavor, using brainstorming and other techniques to come up with new ideas. Today’s ONE GOOD THING:...
by Tim Patterson | Jul 11, 2017 | lead generation
What does it take for great tradeshow lead generation? Success comes mainly from paying attention to details. For instance, you probably made the effort at your last tradeshow to either scan someone’s badge, or got a business card and made a few notes on the back. But...
by Tim Patterson | Jul 10, 2017 | Podcast, TSGMMCPodcast, Vlog, YouTube
On this morning’s TradeshowGuy Monday Morning Coffee, a quick romp through time management and time blocking and how it can help bring a little structure to your day. Also, some of the specifics of tradeshow lead follow up. And finally, ONE GOOD THING: Silver...
by Tim Patterson | Jul 6, 2017 | Event Marketing, lead generation, Lists, Logistics, Marketing
It’s a good question: what does a tradeshow manager do? And frankly, you can come at this question from a few angles. For instance, is the tradeshow manager (or coordinator, or project manager) employed by the company internally, to make sure the tradeshow appearance...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.