by Tim Patterson | Feb 23, 2017 | Client Relations, lead generation, Marketing, Tradeshow marketing
Huh? Don’t sell at the tradeshow? Isn’t that why you’re there – to take names and kick ass? Sure, you won’t get an argument from me. However, let’s take a look at the tradeshow situation. The event is designed to bring hundreds or thousands of people by your booth. If...
by Tim Patterson | Feb 22, 2017 | Uncategorized
“Outside the box.” Should you be thinking about your tradeshow marketing using an outside-the-box approach? Well, that depends. If you can come up with an unusual way to draw crowds, or do pre-show marketing that whets attendees’ appetites, I think you’ve got...
by Tim Patterson | Feb 20, 2017 | Booth Design, Custom tradeshow booth, Video, Vlog, YouTube
List-making! In this episode of the TradeshowGuy Monday Morning Coffee, I take a look at the top 7 things I like about being a tradeshow exhibit project manager and owner of TradeshowGuy Exhibits. And I explain why making a checklist for your exhibit project is a very...
by Tim Patterson | Feb 15, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow marketing
What are your tradeshow marketing goals? It may seem an obvious question. But it bears some attention before schlepping off to the show, setting up and accosting attendees. Each show is different with a unique audience and a unique set of competitors. How you...
by Tim Patterson | Feb 13, 2017 | Booth Design, Custom exhibit, Video, Vlog
Check out the Monday, February 13, 2017 edition of the TradeshowGuy Monday Morning Coffee, where I go over organization, accountability and structure. And a short list from Richard Larsen of Brandwatch: Ten Top Tips for a Successful Tradeshow Booth. The One...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.