by Tim Patterson | Sep 22, 2016 | Event Marketing, Logistics, Marketing, Post-Show Follow Up
Once the tradeshow is over, it’s easy to let a few things slide because, after all, you’ve been working your fanny off for 12 or 14 hours a day for several days straight! But if your tradeshow followup can manage to do just a few things prior to taking that five...
by Tim Patterson | Sep 19, 2016 | Booth Design, Custom exhibit, Custom tradeshow booth, Logistics
With a multitude of moving parts in tradeshow exhibits, where does furniture play a part in your booth? Do you purchase chairs and tables and ship them with your booth? Or do you simply rent furniture each time you exhibit? There’s no single right...
by Tim Patterson | Sep 15, 2016 | Tradeshow staff training, Video, YouTube
This week I hooked up with Matt Hill of the Hill Group out of San Jose to discuss the importance of booth staff training. It was a fun and engaging but brief 20 minute conversation which hit all the high points of why tradeshow booth staffers will do much better with...
by Tim Patterson | Sep 9, 2016 | Blog, Event Marketing
If you’re tasked with creating blog content, you know the challenge you’re facing. A blog has a never-ending appetite for content, whether it’s the written word, audio, photos or video. Guess what? Your next tradeshow appearance can give you weeks if...
by Tim Patterson | Sep 7, 2016 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Marketing
How to determine if your tradeshow exhibit investment is worth it. Tradeshow exhibits can be expensive. So how do you know if it’s a good investment? Here are seven ways that will help you determine if the money invested in the design and fabrication of a new...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.